LaFrance
The name Lafrance was an easy choice. It represents strength without arrogance, tradition without stagnation, and pride without excess—everything my grandfather embodied. Lafrance stands for craftsmanship, respect, and a promise to never cut corners. It’s a reminder that quality isn’t a trend; it’s a responsibility. Every bundle of linen we deliver carries his legacy. Every fold, every wash, every detail is done with the same care he showed in his life. Lafrance isn’t just a company name—it’s a tribute to the man who inspired me to build something honest, dependable, and lasting. His influence lives on in everything we do.
My grandfather was the kind of man who didn’t need to say much to teach you everything. He believed in showing up early, doing things the right way, and leaving people better than you found them. His hands were always busy—working, fixing, folding, caring. To him, work wasn’t just a way to earn a living; it was a way to show respect for others.
Growing up, I watched him take pride in the simplest details. Cleanliness mattered. Order mattered. He believed that fresh linens, neatly folded and well cared for, were a sign of dignity—whether they were for family, guests, or strangers. He taught me that when you care for what touches people’s lives every day, you’re really caring for the people themselves.
When it came time for me to build something of my own, I realized I was carrying his lessons with me. I wanted to create a business rooted in reliability, integrity, and quiet excellence—the same values he lived by. That vision became my linen business.